The history of Lacoste is the story of a tennis legend whose inventions changed the entire sport and revolutionized the clothing industry forever.
Lacoste primary goal is to be the leader in the premium casual wear market. Optimism and elegance are the core values of Lacoste, promoted with enthusiasm and passion. Their mission is to share this positive view of life with their customers and partners.
Their constant search for excellence is reflected in the high-quality, modern collections they design, create and market. The natural elegance and unique style of their products enhances the beauty and freedom of movement of all those who enter the world of Lacoste.